Digital signage is a screen or group of screens that can be displayed either indoors or outdoors. It showcases dynamic content meant to promote, inform, communicate, or demonstrate. So you’ll often find it in settings like schools, airports, retail stores, restaurants, waiting rooms, etc. 

Digital signage content can be customized according to the needs of your company. Using a content management system, you can design and deploy content in real-time, or schedule different content to come out at different times of the day. 

A video wall sort of works the same way, but is a little more complex. It’s a system that’s made up of four components, namely displays, controllers, senders, and steamers. 

A video wall typically has two or more thin monitors that are positioned next to each other to create a single, larger display. The content is processed and transported from the source to the display by computer servers. 

Because video walls are larger than digital signage, they are great for outdoor applications, especially for promoting products, showing movie trailers, etc. 

Video walls are made for large-scale applications, combining multiple smaller screens to create a big and dynamic display. Though they are expensive, they can get your message across effectively in a highly-engaging way – increasing your chances of making an impact. 

Video walls, however, have high demands to produce good quality content. You’re going to need to invest in a quality server, media processor, and controller to yield the best results. Otherwise, you’ll end up with a low-res display, lagging, and streaming delays. 

The costs of this equipment can easily rack up, so choosing to go with a video wall needs careful consideration of your budget and goals.